Branding | Digital | Print Design | Writing | Marketing

The Brief

Over the years we have designed collateral and digital assets for Starwood’s Westin Hotel, Sheraton and Arabella Spas.

From email marketing design through to spa gift cards, brochure design and brand identity.

We wanted to create a brand identity for the spa that was different to existing spas. We incorporated a botanical feel, as the treatments and products were all based on natural products and ingredients. We also incorporated colours that were present in the interior design scheme.

The writing needed to be fresh and enticing. We steered away from technical terms to focus on how the treatments made the guest feel. We avoided flowery speech and the standard descriptions of treatments given by product houses. The result is original, stylish and evocative content – resulting in vastly increased spa bookings.

 

Spa Brochure

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