Branding | Web Design | Writing | Logo design
An innovative new product for the yoga arena needed a visual identity and clear copy to communicate its purpose.
The product, a pressure sensitive yoga mat, required a clear language both visually and verbally.
The brand needed to appeal to male and females, beginners and experienced practitioners, individuals and yoga studios. A lot of technical information needed to be conveyed, yet had to appeal to non- scientific consumers, who resonate with more emotive language that references personal wellbeing.